The London Paper

There are certain distinctive characteristics that can be attributed to Rupert Murdoch’s media. In the ever-changing media landscape the look and feel of Newscorp’s products is changing in an effort to reach out to new markets, but the content and style is always the same.

Typical traits of Rupert Murdoch’s media

  • Murdoch’s media advocate anything that will please the powerful – from baiting the left on Sky News to creating anti-asylum hysteria.
  • News Corp manufactures politics and social values.
  • Tabloids like ‘The Sun’ in the UK, condition the social values of children and adults alike.
  • Murdoch’s media has been a major force in creating more conservative and far right politics across the globe. They have almost single-handedly in their radio and television dominance, produced a coarse and vulgar culture that celebrates the most demeaning characteristics in the human psyche — greed, deceit, and cheating as a legitimate way to win (as in the various “reality” shows).

The above is the Murdoch rule of thumb. It is the measure of Murdoch’s style and how to spot it. A rule of thumb is a principle with broad application that is not intended to be strictly accurate or reliable for every situation but in Murdoch’s case it is pretty consistent. It is an easily learned and easily applied procedure for approximately calculating or recalling some value, or for making some determination about a product.

The London Paper

The London Paper was launched on Monday, September 4 2006 and is News Corporations attempt to muscle into the free newspaper market in London. It’s release sparked a paper war on the streets of London for the hearts and minds of the people. On every street and every corner, at train stations and bus stops, vendors handing out the London Paper and The Standard’s Lite battled it out, in an effort to ensure it was their paper which the people rolled up under their arms on their way down the escalator to the underground.

The London Paper is a modern looking paper. It looks clean and well designed and is aimed at hooking a new younger generation of readers. Despite it’s appearance, once you get inside the newspaper you don’t need to be a forensic scientist to see Murdoch’s fingerprints all over the publication.

The following is an example recently taken from the London Paper. The column takes up almost the whole of a page in the paper.

Page 11 The London Paper – Monday 26th February


I’m a fraud, but damn,I’m good

by City Boy, Monday, 26 February 2007

Have you ever had the feeling at work that you’re gonna be found out as a fraud? That somehow you’ve pulled the wool over your colleagues’ and clients’ eyes for years and now it’s payback time, and everybody is going to realise you’re just a chancer who got lucky?

I imagine everyone occasionally gets “impostor syndrome” at work but it’s particularly prevalent in the City, because the salaries are so disgustingly huge that you can’t help occasionally standing back and wondering how your pay can possibly be justified by anything other than good luck.

I fell victim to a bout of this heinous self-doubt last week. I was doing a presentation to nine serious-looking individuals in a stuffy room at a major fund-management institution at Canary Wharf when I suddenly became absolutely convinced the game was up.

In my fevered imagination, I visualised the middle-aged, bespectacled chap at the back interrupting my verbal diarrhoea mid-flow to say: “I’ve suddenly realised you’re talking absolute gibberish.”

Such was my conviction that they could see through me that, when one of them raised his arm to ask a question, I almost shouted: “Guilty as charged. Not only could I not give two shits about the impending cashflow crisis, it probably won’t happen anyway. DON’T TAKE ME SERIOUSLY!”

The problem is, the City demands you give the impression of being a serious individual because no one wants to take financial advice off someone who seems unsure of his views and who likes to have a giggle. That’s why the City is full of people confidently saying serious things they don’t believe.

Hence the tech stock-market bubble of 1999-2000. The buffoons could keep up the pretence that ludicrously high share prices would keep rising because they were so used to feigning confidence in things they didn’t believe.

I’m pleased to say that after last week’s crisis of confidence I steadied myself and realised that all of us in the City are professional bluffers – some are just better than others. I can’t be all that bad at bull­shitting: I’ve been successfully conning all and sundry for over ten years now.

So I’ve decided to stop fretting about ­being found out, and so can you. Just keep spinning a yarn that’s more convincing than all those other bullshitters around you and everything will be fine.


As you can see above, the article is a great example of Murdoch media at its worst. The article encompasses all of the classic characteristics of Murdoch’s media. It advocates and promotes the most demeaning characteristics in the human psyche — greed, deceit, and cheating as a legitimate way to win. It aims to condition social values and it sends the message to up and coming impressionable young people that it is ok to cheat and lie in business and to do whatever you need to do to get to the top.

The purpose of this post is to raise public awareness that The London Paper is a Murdoch publication and is delivered to you by the same people who bring you The Sun and The News of the World. It is basically The Sun in different packaging.

Subliminal messages

A survey was taken of 100 people on a Monday morning in London regarding a specific world topic. 85% of participants responded that they knew nothing about the subject when asked.

Later the same day an article appeared in one of the afternoon freesheets in London on the survey topic.

The following day, again, 100 people were asked for their thoughts on the same topic of the previous day’s survey and this time 60% paraphrased the article that appeared in the free newspaper the day before.

The articles in these new free sheets have a massive audience target as the publications are free and widely circulated. If you don’t know anything about a subject, then the likelihood is you will adopt the only thing that you know as your point of reference and if that means the article that you read in the London Paper whilst waiting for the train last week then that will very likely be adopted as your opinion on the subject.

Subconsciously the media delivers messages to the public sphere. Scientists at the University College London (UCL) have recently found the first physiological evidence that even if you read these papers on a surface level to pass the time, what you see and read does attract the brain’s attention on a subconscious level and does have an impact on brain activity.

The findings challenge previous scientific assumptions that consciousness and attention go hand-in-hand.

“What’s interesting here is that your brain does log things that you aren’t even aware of and can’t ever become aware of,” Bahador Bahrami from the UCL said.

“We show that there is a brain response in the primary visual cortex to subliminal images that attract our attention without us having the impression of having seen anything.

“These findings point to the sort of impact that subliminal advertising may have on the brain.”

It’s time we became more autodidactic and educated ourselves because the media has no interest in spreading the truth.

Make no mistake, the purpose of newspapers is to hoodwink the public and to build support for military projects. The media is the weapon that seeks to make us idiots. It is the main weapon of the powerful and is used daily as a tool to conquer the minds of the people. In my mind, the free newspapers are a threat to democracy and our civil liberties and it is up to us to make sure they are unsuccessful and collapse. I suggest every individual takes a stance and boycotts the free papers in London.

Your examples of Murdoch’s media at it’s worst are requested. Please post examples in the comments of this page for others. Help to enhance other’s ability to see clearly through Murdoch’s lies.

Boycott Murdoch’s Media Monopoly!

12 thoughts on “The London Paper

  1. Actually The Metro and the London Lite both belong to Associated Newspapers Ltd.

    Associated Newspapers Limited is the management company for four major newspapers – The Daily Mail, The Mail on Sunday, The Evening Standard and The Irish Mail on Sunday as well as the free papers the London Metro and the London Lite.

    The Associated Newspapers group have a history which would also deter many readers from ever reading their publications again.

    Established in 1905, Associated Newspapers Ltd is a subsidiary of the Daily Mail and General Trust plc (DMGT).

    Chairman: The Viscount Rothermere (4th Viscount)
    Editor-in-Chief: Paul Dacre
    Managing Director: Kevin Beatty

    “The Daily Mail group’s 20th century history is littered with its infamous support for Oswald Mosley, British Union of Fascists and Adolf Hitler. Associated Newspapers have a responsibility for their historic endorsement of fascism in Britain and their recent history shows they hold the victims of the Holocaust in contempt.”

    The paper continues to be referred to on occasion as the Daily Heil, referring to its firm right wing stance and its support for Mosley.

    Lord Rothermere
    (1st Viscount) and former chairman of the Daily Mail group had several meetings with Adolf Hitler and argued that the Nazi leader desired peace. In one article written in March, 1934 he called for Hitler to be given back land in Africa that had been taken as a result of the Versailles Treaty.

    In 1933, Adolf Hitler wrote to Lord Rothermere thanking him for his continuing support:

    “I should like to express the appreciation of countless Germans, who regard me as their spokesman, for the wise and beneficial public support which you have given to a policy that we all hope will contribute to the enduring pacification of Europe. Just as we are fanatically determined to defend ourselves against attack, so do we reject the idea of taking the initiative in bringing about a war. I am convinced that no one who fought in the front trenches during the world war, no matter in what European country, desires another conflict.” [1]

    On 1 October 1938, Rothermere sent Hitler a telegram in support of Germany’s invasion of the Sudetenland, expressing the hope that ‘Adolf the Great’ would become a popular figure in Britain.

    Ken Livingstone speaking about Associated Newspapers Ltd in 2005 said:

    “Their papers were not, as some have reported, guilty of “a brief flirtation” with Adolf Hitler in the l930s. In truth these papers were the leading advocates of anti-Semitism in Britain for half a century. Beginning a hundred years ago with their campaign to stop Jewish refugees fleeing to Britain from Russia they carried on right the way through the rise of Hitler and even after the start of World War II still felt free to peddle the lie that Germany’s Jews had brought the holocaust upon themselves.

    Whilst it is true the Mail group no longer smears Jews as bringing crime and disease to the UK it is only because they have moved on. After a decade of pandering to racism against our citizens of Black and Irish origin they have moved on and now describe asylum seekers and Muslims in similar terms.

    For the Mail group the victims may change but the intolerance, hatred and fear pervade every issue of the papers.” [2]

    See Wikipedia:

  2. I’m so glad that somebody has picked this up. This page should be emailed to everyone you know who lives and works in London.

  3. Thanks Jonathan. If you found this page informative, please spread the word.

    It is scary when you climb onto an underground train and see almost every person in the carriage reading one of these free papers. It echoes of George Orwell’s 1984 and thought control.

    As individuals we have to educate ourselves because one thing is for sure, Rupert Murdoch and Viscount Rothermere are not interested in disseminating the truth. These are powerful men who have a powerful influence over how events that are happening in the world today are interpretated. I believe the free papers are a threat to democracy. They are an infringement of our civil liberties.

    As always though, YOU, as the consumer, have the power over the choices you make. You have a choice whether to take a copy of one of these publications or not. All I am saying is make an informed decision. Be aware of what the papers represent. Read between the lines. When you see a headline, think about it. That’s all I’m asking is to have a little think about it. My purpose is to raise awareness. Use all mediums available to you to learn about individuals like Rupert Murdoch – libraries, internet, books. Know your history.

  4. Well done! I thought I was alone. These papers give me a sick feeling in my stomach.

    How do you convince the masses of what is to come if they accept their info from one place? Back to the dark ages but worse…

  5. Pingback: Western Democracy Today: The "Free" Press « Bala Fría

  6. When you look through history again and again we see examples of how the moral and intellectual condition of the working classes has deteriorated.

    In 1870 Thomas Cooper, a former activist in the chartist movement 30 years earlier, surveyed the workers of the north of England and and said:

    ‘it is true, in our old Chartist times, Lancashire working men were in rags by the thousands; and many of them lacked food, but their intelligence was demonstrated wherever you went. You would see them in groups discussing the great doctrines of social justice… they were in earnest dispute respecting the teachings of socialism. Now you will hear no such groups in Lancashire. But you will hear well dressed working men talking of cooperative stores and their shares in them, or in building societies (banks). And you will see others, like idiots, leading small greyhound dogs, covered with cloth on a string… Working men had ceased to think..’.

    If only Thomas Cooper could see the streets of London today! Millions of Londoners standing around at bus stops and on trains, before and after work, all reading the same “news” from the same sources – the free newspapers containing nothing but the same old ideas of the system – racism, sexism, competition and greed – reinforcing the ideas and beliefs and maintaining the status quo that keeps the majority ignorant and exploited.

    See What Is Exploitation?

  7. Pingback: Boycott Murdoch’s Media Monopoly « Bala Fria

  8. this article is over blown crap…You guys make it sound like every city worker in London reads them and takes it as doctrine…

  9. Pingback: Countdown to the end of The London Paper! « Bala Fria 冷たい銃弾

  10. Pingback: The End of Murdoch’s ‘London Paper’! « Bala Fria 冷たい銃弾

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