There are certain distinctive characteristics that can be attributed to Rupert Murdoch’s media. In the ever-changing media landscape the look and feel of Newscorp’s products is changing in an effort to reach out to new markets, but the content and style is always the same.
Typical traits of Rupert Murdoch’s media
- Murdoch’s media advocate anything that will please the powerful – from baiting the left on Sky News to creating anti-asylum hysteria.
- News Corp manufactures politics and social values.
- Tabloids like ‘The Sun’ in the UK, condition the social values of children and adults alike.
- Murdoch’s media has been a major force in creating more conservative and far right politics across the globe. They have almost single-handedly in their radio and television dominance, produced a coarse and vulgar culture that celebrates the most demeaning characteristics in the human psyche — greed, deceit, and cheating as a legitimate way to win (as in the various “reality” shows).
The above is the Murdoch rule of thumb. It is the measure of Murdoch’s style and how to spot it. A rule of thumb is a principle with broad application that is not intended to be strictly accurate or reliable for every situation but in Murdoch’s case it is pretty consistent. It is an easily learned and easily applied procedure for approximately calculating or recalling some value, or for making some determination about a product.
The London Paper
The London Paper was launched on Monday, September 4 2006 and is News Corporations attempt to muscle into the free newspaper market in London. It’s release sparked a paper war on the streets of London for the hearts and minds of the people. On every street and every corner, at train stations and bus stops, vendors handing out the London Paper and The Standard’s Lite battled it out, in an effort to ensure it was their paper which the people rolled up under their arms on their way down the escalator to the underground.
The London Paper is a modern looking paper. It looks clean and well designed and is aimed at hooking a new younger generation of readers. Despite it’s appearance, once you get inside the newspaper you don’t need to be a forensic scientist to see Murdoch’s fingerprints all over the publication.
The following is an example recently taken from the London Paper. The column takes up almost the whole of a page in the paper.
Page 11 The London Paper – Monday 26th February
I’m a fraud, but damn,I’m good
I imagine everyone occasionally gets “impostor syndrome” at work but it’s particularly prevalent in the City, because the salaries are so disgustingly huge that you can’t help occasionally standing back and wondering how your pay can possibly be justified by anything other than good luck.
I fell victim to a bout of this heinous self-doubt last week. I was doing a presentation to nine serious-looking individuals in a stuffy room at a major fund-management institution at Canary Wharf when I suddenly became absolutely convinced the game was up.
In my fevered imagination, I visualised the middle-aged, bespectacled chap at the back interrupting my verbal diarrhoea mid-flow to say: “I’ve suddenly realised you’re talking absolute gibberish.”
Such was my conviction that they could see through me that, when one of them raised his arm to ask a question, I almost shouted: “Guilty as charged. Not only could I not give two shits about the impending cashflow crisis, it probably won’t happen anyway. DON’T TAKE ME SERIOUSLY!”
The problem is, the City demands you give the impression of being a serious individual because no one wants to take financial advice off someone who seems unsure of his views and who likes to have a giggle. That’s why the City is full of people confidently saying serious things they don’t believe.
Hence the tech stock-market bubble of 1999-2000. The buffoons could keep up the pretence that ludicrously high share prices would keep rising because they were so used to feigning confidence in things they didn’t believe.
I’m pleased to say that after last week’s crisis of confidence I steadied myself and realised that all of us in the City are professional bluffers – some are just better than others. I can’t be all that bad at bullshitting: I’ve been successfully conning all and sundry for over ten years now.
So I’ve decided to stop fretting about being found out, and so can you. Just keep spinning a yarn that’s more convincing than all those other bullshitters around you and everything will be fine.
As you can see above, the article is a great example of Murdoch media at its worst. The article encompasses all of the classic characteristics of Murdoch’s media. It advocates and promotes the most demeaning characteristics in the human psyche — greed, deceit, and cheating as a legitimate way to win. It aims to condition social values and it sends the message to up and coming impressionable young people that it is ok to cheat and lie in business and to do whatever you need to do to get to the top.
The purpose of this post is to raise public awareness that The London Paper is a Murdoch publication and is delivered to you by the same people who bring you The Sun and The News of the World. It is basically The Sun in different packaging.
A survey was taken of 100 people on a Monday morning in London regarding a specific world topic. 85% of participants responded that they knew nothing about the subject when asked.
Later the same day an article appeared in one of the afternoon freesheets in London on the survey topic.
The following day, again, 100 people were asked for their thoughts on the same topic of the previous day’s survey and this time 60% paraphrased the article that appeared in the free newspaper the day before.
The articles in these new free sheets have a massive audience target as the publications are free and widely circulated. If you don’t know anything about a subject, then the likelihood is you will adopt the only thing that you know as your point of reference and if that means the article that you read in the London Paper whilst waiting for the train last week then that will very likely be adopted as your opinion on the subject.
Subconsciously the media delivers messages to the public sphere. Scientists at the University College London (UCL) have recently found the first physiological evidence that even if you read these papers on a surface level to pass the time, what you see and read does attract the brain’s attention on a subconscious level and does have an impact on brain activity.
The findings challenge previous scientific assumptions that consciousness and attention go hand-in-hand.
“What’s interesting here is that your brain does log things that you aren’t even aware of and can’t ever become aware of,” Bahador Bahrami from the UCL said.
“We show that there is a brain response in the primary visual cortex to subliminal images that attract our attention without us having the impression of having seen anything.
“These findings point to the sort of impact that subliminal advertising may have on the brain.”
It’s time we became more autodidactic and educated ourselves because the media has no interest in spreading the truth.
Make no mistake, the purpose of newspapers is to hoodwink the public and to build support for military projects. The media is the weapon that seeks to make us idiots. It is the main weapon of the powerful and is used daily as a tool to conquer the minds of the people. In my mind, the free newspapers are a threat to democracy and our civil liberties and it is up to us to make sure they are unsuccessful and collapse. I suggest every individual takes a stance and boycotts the free papers in London.
Your examples of Murdoch’s media at it’s worst are requested. Please post examples in the comments of this page for others. Help to enhance other’s ability to see clearly through Murdoch’s lies.